Fundamentals

• Logos

  Brand wordmarks shipped with the design system and how to consume them.

• Color

  Core palettes, semantic colors, and contrast rules.

• Typography

  Type ramps, font pairing, and hierarchy patterns.

• Icons

  Icon style, sizing, and consistency constraints.

• Photography

  Image direction, crops, and storytelling principles.

• Accessibility

  Inclusive design expectations and testing checks.

• Design Values

  The principles that anchor visual and interaction choices.

• Content

  Voice, tone, and writing conventions for UI copy.

• Patterns

  Recurring interaction structures and when to use them.

• Motions

  Movement behaviors, timing, and transition intent.